Promoting campaigns and events within the virtual world is a universal business practice. No exceptions apply to The United War Veterans Council’s America’s Parade, the largest national Veterans Day parade. The UWVC Council’s digital media outreach efforts are major influences of its success this year in attracting over 20,000 marchers from over 250 military groups and 500,000 viewers to the 97th parade.
The UWVC advertises and prompts visitor engagement for the yearly parade via Americasparade.org and UWVC’s Twitter, Facebook and Instagram accounts. Since 2016 marks the 15th anniversary of 9/11, their social media sites dictate their push of highlighting the parade’s feature of having 9/11 veterans Joe Duggan, Stephanie Dawson and Nelson Vergara as grand marshals.
Digital media is also owed for this year’s debut of America’s Parade: LA, which launched through the organization’s new partnership with the County of Los Angeles Department of Military and the American Legion. To bring awareness to the event, free tickets were offered on the popular online event site Eventbrite.
UWVC broadcasted the parade live on Military.com, NYC’s local TV station PIX11 and the cable station AFN for those unable to attend the celebration in person.
Chase and Aetna were the main sponsors of the parade. Other brands like HBO, Verizon and History have committed to multi-media sponsorship packages including digital media as well as print ads in the Forward March magazine and physical banners on the parade’s route.
Thanks to the efforts of Veterans Day parades, Americans honor our war veterans who have sacrificed so much for our country.